WHAT YOU WILL LEARN
1
How to build a brand that stands out in a crowded market
Learn how bold positioning, distinctive branding and clear differentiation can help a business break through even the most competitive industries.
2
What it really takes to scale from startup to global success
Gain practical insights into the challenges, decisions and execution required to grow a business from an idea into an international brand.
3
How to turn ambition into sustained commercial growth
Discover the strategies behind building momentum, winning customers and creating a business that attracts both market share and long-term value.
"Sometimes traits we see as weaknesses are in fact hidden strengths."
Al Barratt is the co-founder of Grenade, one of the UK’s most recognisable sports nutrition and functional food brands. Founded in 2010 by Al and Juliet Barratt, Grenade grew from a bold start-up idea into an international brand best known for its Carb Killa protein bars, now sold in more than 80 countries.
Al’s route into business was far from conventional. After leaving school and working in a Birmingham gym, he built his own sports nutrition distribution business before launching Grenade with a mission to become the standout brand in sports nutrition.
NOTABLE ACHIEVEMENTS
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His speeches discuss similar topics, to shine a light on the life of a fitness business owner With the support of Sir Richard Branson, and awarded Sunday Times Fast Track 100 five times
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AL
In 2021, Mondelēz International acquired a significant majority interest in Grenade, in a deal widely reported at around £200 million.
Direct, energetic and refreshingly unfiltered, Al speaks about entrepreneurship, challenger brands, sales, resilience, product obsession and the mindset needed to build a business that refuses to blend in.
"Many congratulations on Grenade. Obviously, one that got away!"
SIR RICHARD BRANSON - BUSINESS LEGEND
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