WHAT YOU WILL LEARN
1
Why people don't always make rational decisions
Understand the hidden psychological factors that influence customer behaviour, purchasing decisions and brand perception.
2
How to create value beyond logic and price
Learn how successful businesses use behavioural science to increase perceived value, differentiate their offering and drive growth.
3
How unconventional thinking can unlock commercial advantage
Discover why challenging assumptions and embracing creativity can lead to better marketing, stronger customer engagement and more effective business decisions.
"A flower is a weed with an advertising budget."
Vice Chairman of Ogilvy UK and one of the world’s most influential thinkers on behavioural science, marketing and consumer psychology.
Bestselling author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life, Rory is known for challenging conventional business thinking with sharp insight, humour and commercially powerful ideas.
NOTABLE ACHIEVEMENTS
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Rory has advised some of the world’s leading brands on marketing, consumer behaviour and growth strategy
all about
RORY
Rory is one of the most sought-after keynote speakers in business and marketing, with his TED Talks generating more than 8 million views globally. He is a regular voice across major international media, podcasts and conferences, known for translating behavioural economics into practical commercial insight with exceptional clarity and humour.
Beyond advertising, Rory has become one of the defining public intellectuals in modern marketing and behavioural science. His bestselling book Alchemy has been translated internationally and his ideas are widely referenced across business, technology, economics and brand strategy communities for their originality, commercial relevance and cultural impact.
"It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors"
RORY SUTHERLAND
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