AGENDA

the

13 - 14 MAY THE CRUCIBLE

THURSDAY

FORGE 2027 begins with a day of insight, discussion and fresh perspectives from across multiple industries. Join fellow professionals, thought leaders and innovators as we explore the ideas, challenges and opportunities shaping the future. Expect engaging sessions, practical takeaways and plenty of opportunities to connect throughout the day.

Dr Julia Shaw

MEMORY HACKING

Challenge the way you think about memory, influence, behaviour and human decision-making in an increasingly AI-driven world.

Al Barratt

FROM ZERO TO $500,000,000

Al will share the real story behind building Grenade, from startup struggles and scaling challenges to creating a category-defining brand in an incredibly competitive market.

Alex Depledge

HOW FAST BUSINESSES BEAT BIG BUSINESSES

Alex will share the realities of building and scaling high-growth businesses, giving founders practical insight into leadership, innovation and what it really takes to grow in a fast-changing world.

Johnny Nelson

CONQUERING FEAR

Johnny will share the lessons behind overcoming fear, pushing through self-doubt and developing the mindset needed to succeed when the pressure is at its highest.

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FRIDAY

The second day of FORGE 2027 builds on the momentum of day one, bringing together expert voices and real-world experiences to inspire new thinking and action. With a continued focus on collaboration, innovation and practical outcomes, Friday offers the chance to deepen discussions, share ideas and leave with fresh perspectives to take back to your organisation.

Rory Sutherland

THE SURPRISING TRUTH ABOUT HUMAN BEHAVIOUR

Rory will change the way you think about marketing, sales, customer behaviour and business growth.

Sarah Willingham

BUILDING BRANDS PEOPLE ACTUALLY BUY FROM

Sarah will share the lessons, challenges and decisions behind building successful businesses, giving founders practical insight into what growth really looks like behind the scenes.

Jamie Peacock

LEADERSHIP UNDER PRESSURE

Jamie will share the lessons behind sustained success at the elite level, giving founders practical insight into leadership, resilience and what it takes to build teams that perform under pressure.

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THE AFTER

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55 Norfolk St Sheffield City Centre Sheffield

S1 1DA

This famous modern theatre is a home to world-class productions, made right here in Sheffield. The epic stage is surrounded by seats on three sides, meaning you’re never more than 20 metres from the action.

HOW TO GET THERE

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